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Technology
Today shopping on the go is easy & convenient thanks to evolving technology. There are so many types of e-commerce shopping like Live stream shopping, social commerce, buy now, pay later, mobile shopping etc. Gone are those days when shopping activity required planning, block dates on calendar & look for shopping companion.
E-COMMERCE TRENDS
There are some common E-commerce trends observed in 2023, which will change the shopping behavior of the consumers. Social commerce is rapidly growing & users are adapting. Users are more comfortable shopping from Instagram or pinterest. Brands increase dependency on content creators, while technology is advancing but affecting users trust on online shopping, simple words like "Buy now" or "shop now" , authentic products etc, by content creators pushes people to successfully checkout.
impact on customer
Decision making depends on various demographics of customers or value of the products. Till date fine jewelry is bought from in-store after touch & feel of the jewelry piece regardless of any age group. While 45+ users are not very online savvy & hence prefer physical shopping.